Updated: May 6, 12:34am
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Brooks is a small but fast-growing city in the County of Newell, southeastern Alberta, Canada, located approximately 2.5 hours east of Calgary and 1.5 hours west of Medicine Hat along the Trans-Canada Highway. Known as the "City of 100 Hellos," Brooks embodies the warmth and charm of a rural town—a close-knit community with expansive farmlands, tarmac country roads, and an idyllic ambience one would never find in typical urban city centres. With a population of 16,900 as of 2024, Brooks has cultivated a demographic that is wondrously diverse, with residents originating from almost 70 different countries who have settled in Brooks and made it their home. The city has undergone a remarkable transformation over the past decade, changing from a population of 14,000 from basically one culture, one language to representing as many as 60 to 70 different countries with many languages and dialects.
Brooks is unique among small Canadian cities. About 10 years ago, the local meat packing plant, XL Foods Lakeside Packers (now JBS Canada), started bringing over and employing about 2,000 workers from across the world. Many came with aspirations of starting a new life in Canada. Some were temporary foreign workers, others new immigrants and refugees. Many didn't speak English and came to Brooks to make a living, paying for their lives here while also supporting their families back home.
This influx has physically changed this traditional cattle ranching city, adorning Brooks with windows to different cultures and countries. New schools teaching English as a second language started popping up across town. Different multicultural churches spread across the city. A mosque was built for the first time. A slew of ethnic stores were launched that gave residents a taste of a world outside of Brooks. It is now believed that over 100 languages are spoken in Brooks.
The documentary "Brooks – The City of 100 Hellos" by Canadian filmmaker Brandy Yanchyk explores this interesting evolution that Brooks has undergone. As Mayor Martin Shields stated, "Brooks is unique. It was basically 14,000 in population who changed in 10 years from basically one culture, one language to representing as many as 60 to 70 different countries with many languages and dialects." This transformation exemplifies the true meaning of community and makes Brooks a one-of-a-kind destination in Alberta.
Galaxy Fibre, together with the City of Brooks, is building "BrooksNet," a transformational, best-in-class optical fibre internet technology infrastructure that will provide businesses the fertile ground to launch and grow in the City of Brooks. Businesses will be able to reach broader markets with expanded employee recruiting capabilities, while residents of Brooks will enjoy improved access to essential services around the world, such as healthcare, e-learning, and government services, further enhancing the quality of life within the city.
Brooks is renowned for its outdoor lifestyle and abundant recreational opportunities:
Brooks is increasingly recognized as a prime destination for entrepreneurs and immigrants seeking opportunity in a welcoming, affordable community. The city offers:
Business opportunities in Brooks include licensed child care facilities (severe shortage), foreign credential and translation services, ethnic grocery stores, fusion and international restaurants, industrial trades and maintenance services, residential development and renovation, family entertainment centres, and specialty cafés or wine bars. Examples of available businesses for purchase include an antique and collectibles shop (asking $65,000), an Asian restaurant (asking $120,000), and a liquor store with building (asking $799,900).
While Brooks offers many advantages, prospective residents should be aware of the following:
As described by immigration experts, "Brooks is practical, hard-working, and welcoming—ideal for entrepreneurs who value real opportunity over urban gloss."
Brooks is the vibrant heart of the Brooks Newell Region. Surrounding communities include:
Brooks offers an exceptional quality of life that blends small-town charm with remarkable diversity and modern amenities. With a population of 16,900 and a median house price of approximately $266,000—among Alberta's lowest—Brooks provides an affordable entry point for families, professionals, and entrepreneurs. As the most diverse small city in Canada with 48% visible minority and over 100 languages spoken, Brooks has earned its nickname the "City of 100 Hellos" for good reason.
The city's location along the Trans-Canada Highway provides easy access to major centers while being just minutes from extraordinary natural attractions: Lake Newell (Alberta's largest man-made lake), Dinosaur Provincial Park (UNESCO World Heritage site), and the historic Brooks Aqueduct. Residents enjoy top-tier recreation including the Brooks Bandits junior hockey team, the Newell Pro Rodeo, the 18-hole Brooks Golf Club, and the annual Brooks Medieval Faire.
For entrepreneurs and immigrants, Brooks offers municipal incentives, low startup costs, and multiple immigration pathways including the AAIP Rural Entrepreneur Stream. Major employers like JBS Canada drive stable demand, while the transformative BrooksNet fibre optic infrastructure project positions the city for future growth. While there are considerations—occasional odours from the processing plant, a tight rental market, and the need for personal transportation—Brooks is practical, hard-working, and welcoming. For those seeking a safe, diverse, and opportunity-rich community in Southern Alberta, Brooks is an outstanding choice.
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